When Facebook is a Waste of Time

by Don Harkey

Have you ever heard the phrase, 'when you get a new hammer, the whole world looks like a nail'? The current phenomena around social media might just be the newest hammer. First MySpace, then Facebook, and now Twitter... these free online applications compete with each other like celebrities on a 'reality' game show. Pundits say that social media apps will be critical for business. Are they really worth it?

Let's look at some other "hammers" of the past. The personal computer was going to revolutionize business and eliminate paper. Has it done that? The PC has certainly changed the way we do things, but not necessarily in the ways we expected 30 years ago. Some of the things we imagined (no more filing cabinets) did not come true while some things we never dreamed of (the internet) became our reality.

Another "hammer" is Six-Sigma methodology. Popularized by Motorola, GE, and then 3M, Six-Sigma's process improvement methodology became all the rage in the 1990's and even well into this decade. Did it accomplish what it set out to do? Has product quality for Six-Sigma organizations improved dramatically? One thing that has happened is an increased awareness and interest in the nature of a process. It has become "cool" to have a quality program.

The issue with any new hammer is that it is new and therefore you can't really see how you are going to use it until you try it out. You might hammer a few nails and think to yourself, "man, this is slick!". You might use it to remove a few nails and be even more impressed. Then you might use it to open a can of beans or to knock on your neighbors front door, and you might begin to see that it is not a universal tool.

The same is true for Facebook, LinkedIn, Twitter and other social media applications. As a business, each is a potential tool that is pretty good and specific tasks. If I am trying to reach out to new clients for my business, Facebook is probably a poor application since the only people that "see" me are already "friends". However, LinkedIn is not a bad tool for networking because you can get "introductions" from other contacts on your list. Twitter can connect you to people who are just interested in your content.

Before you get rid of your Facebook accounts, consider other applications. What if you are trying to get to know somebody and you have a client who is a "friend" on Facebook. You get to see pictures of their kids, watch their status updates, and even find out the results of their "which type of salty snack food are you?" quiz. LinkedIn has status updates, but you won't see as much movement in it.

To keep up the hammer analogy, if a hammer is useful, how useful is a whole toolkit full of tools? If you were going to build a house, you wouldn't select either a hammer or a saw, you would grab both along with many other tools. Using social media for your business is the same concept.

Think about what you are trying to accomplish and use the tools appropriately. Post a video commercial of your company on YouTube and then link to it on Twitter. Get introduced to a key contact via LinkedIn and send them a useful article from a blog (preferably that you wrote). The point is to creatively use these tools together with a purpose. Play with each tool and think about what types of things each is best at. It's not a choice between Facebook and MySpace or Twitter and LinkedIn, its more of a choice between which tools you need to make your business better.

Personality Conflicts

by Don Harkey

Have you ever heard the story of the eagle and the snake? I'm going to butcher it, but the story as I remember it is simple. A snake asks an eagle for a ride across a wide canyon. The eagle hesitates knowing that the snake is poisonous and refuses. The snake pleads his case promising not to bite the eagle until finally the eagle agrees. Half way across the canyon, the snake bites the eagle. As the two fall into the canyon, the eagle asks "why?". The snake replies, "because I'm a snake and you knew I was snake when you picked me up".

I don't know why, but that story sticks with me as I work with people. I don't think many people are snakes (although some are!), but I do believe that people have a certain hardwired personality. Sure people can make choices on what they do and how they carry themselves, but underlying every decision is a "personal current". This personal current is often both a strength and a weakness. Let me give you an example of someone I know pretty well... me.

I am what is known as a strategic thinker. I look at a situation and immediately work to put it into context. I then formulate a series of next steps in my head that will lead to the desired outcome. Seriously, that's what is happening in my brain hundreds of times a day.

When I am working with a client, this is a strength. I am constantly taking in information and converting it to a comprehensive action plan that will help get the client to where they want (or need) to go. I can facilitate a staff or board meeting and help the team look at things a different way that will lead them to action. I can see the "big picture" when looking at a process. I can move all of the pieces in my head before we act and judge the best course of action.

Sometimes, this is a weakness. In my interaction with some people, I often play out their responses to situations that haven't yet occurred and sometimes I am disappointed in what I think their response will be. That's a little crazy, right? I have walked into meetings with people angry before we even get started because I anticipate their reaction to the meeting. This also makes me very impatient when I can see a clear course of action and I have to spend my time convincing others to move. A great (and too common) issue I run into is when my wife tells me of a problem and I immediately lay out 10 part solution (hint to guys out there... she was not looking for a solution).

The good news is I know these things about myself (thanks in part to personality profiling like Myers-Briggs and Strengthsfinder) and can use my strength to control my actions and responses. If I feel myself getting angry at an anticipated response, I tell myself to calm down or imagine the negative reaction I will get if I come in with my "guns blazing". I am successful some of the time (more as I get older), but I still mess up from time to time.

You can see what I mean, right? Everyone has this internal, hardwired way of approaching and processing inputs and yielding outputs. Or to put it a slightly less nerdy way, different strokes for different folks!

The mistake that often occurs within an organization is that people latch on to each others flaws and expect them to change. It is OK to expect people to try to control themselves, but it is not reasonable to expect people to "rewire" themselves. If someone on your team likes to talk too much, they will always like to talk too much. You won't change that, but you can help them to control it. That means that they can control themselves in certain situations, but that also means that YOU can't become sensitive to every time the person opens their mouth.

Approach personality issues with understanding and know that it is a hardwired issue. I have used the term "hardwired" enough that I need to draw the distinction of what I mean. The "hard wiring" of an electric device is the physical wires and components. You can reprogram the computer over and over, but changing its fundamental operation is much more difficult. For people, brains are making hardwired connections at an incredible pace from a few months in the womb to about age 5 or 6. After that, the hard connections are still occurring, but they are MUCH slower than before. This means that you pretty much have to work with what you've got.

This also means that you pretty much have to work with what your co-workers and employees have. An employee who is quick to anger will likely always be quick to anger. A boss who snaps at employees when he feels threatened will likely always have that desire to snap. The opportunity for improvement lies in understanding (from others) and control (of themselves). This can built through awareness using tools like Strengthsfinder (see the book on Amazon).

My main point here is that you can work with a snake, just don't put him in a position where if he bites, you end up falling into the canyon. Be realistic about what people can do and control and most of all, be patient (something I work on every day!).

Not MY People

by Don Harkey

A couple of friends of mine are both business owners and they also happened to be husband and wife. The husband owns a service oriented technology company. The wife owns a research company specializing in motivation. The three of us were talking recently about applying motivational principles to an organization. The service company owner complained that while he understood the principles of the motivation theory and agreed with them, he had difficulty applying them. He went on to admit that despite numerous offers, he had not utilized his wife's consulting services for his own business. "I just struggle to see how it applies to MY people.", he said.

This is a constant barrier to consultants in my line of work. As a consultant, I have to be very knowledgeable in a the areas in which I consult. I spend a lot of my time reading books and articles on organizations, people, management and anything else that offers some insight. The way I look at it, I am building on my foundation of knowledge by examining different theories.

Through the years, I have read enough books that I can assess and evaluate the material to determine its value based my collective knowledge. Its as if I have a "grand unified" theory of management in my head and every book presents a new hypothesis that can either add, take away from, or be discarded from the theory. This may be giving too much insight into my brain, but that is how I am trained to think. What do I use to determine if I buy into a new theory or reject it?

First, I use experience. Does the new theory "feel" right? When "Freakonomics" came out with the theory that the crime rate drop is largely caused by the legalization of abortion, I think to myself, do they make a compelling argument. They do (read it for yourself!). My next question is how can this knew information be applied to my general knowledge. The result from this example is that it doesn't apply directly, but the analysis is an interesting example of thinking outside of the box. Thus, a small building block in Don's Great Unified Theory has been placed onto the wall.

I especially like when I get the same information from two different approaches. Deming talks about a "pride of workmanship" in his books "Out of the Crises" and "The New Economics" and how people are not well motivated by "stuff", I can apply my experience to conclude that he is probably right. When I read research driven articles on "self-determination theory" that supports this same information, I get really excited and I put a little more mortar on the wall of knowledge (nice imagery, eh?).

However, having a wall of knowledge just to have a wall is not very useful to a consultant. The bottom line is that all knowledge is useless it can be applied. What is the point of knowing how people are motivated unless you can apply it to companies who have trouble with unmotivated employees? Guess what... that's where the consultant comes in!

The devil, as my service company owner says, is in the detail. Theory is often general and difficult to apply in itself. That is why management often dismisses some of the "touchy-feely" theories in favor of hard theories that use metrics or scorecards. Math has a right answer where philosophy struggles to even find the right question! Management is about answers!

This is where a good consultant earns their money. Applying theory to specific circumstances with baggage and ugliness and cloudiness and uncertainty is challenging, but possible. I have worked in the shops where the workers all hate each other and their supervisor. I have seen them spit on their product and collect their low wages while on this latest stop in their career bouncing from one company to another as a human commodity. I have seen these same people realize that they can make a positive impact at work and suddenly find joy in what they do. I have seen their supervisors show them grace, direction, and some trust and begin to heal the wounds of years of mistrust. It is possible!

I have seen the professional staff who have damaged their relationships with each other beyond repair begin to come together under a common purpose and begin to release their baggage and plan for the future.

All of these improvements come from theory, but more importantly, they come from the ability to apply the theory. I often spend time with companies teaching the theory, but this is only the first step. The next step, applying the theory, is where the real benefits arise. Not sure how? I can help with that. It my be YOUR people, but its MY job!

Touchy-Feely Stuff

by Don Harkey

When people ask me what I do, I tell them that I own a consulting company. When people ask me what I consult, I tell them "process improvement, strategic planning, vision and mission generation... that kind of thing". I usually tell them that I am an engineer at that point, and then they really seem puzzled. What does the "touchy-feely" stuff like vision and mission have to do with process improvement?

Last week, I met with a trainer/coach and we were talking about how different "consultants" always do very different things. A good analogy might be in the field of marketing. A marketing consultant might really be a graphic designer, a product placement expert, a marketing strategist, an advertisement consultant, or maybe a marketing specialist in a specific area like technology. The point is that each field is complex, but rather then try to explain all of that, consultants often over simplify. Almost every consultant "specializes" in something.

My "specialty" is process improvement. I can work with any company to find significant improvements on any process. What is a "process"? Everything is a process, whether it is defined or not. You have followed several processes already today from getting dressed this morning to turning on your computer. Organizations have multiple processes interacting everyday, some deliberate and some undefined. By focusing on key processes, an organization can become more efficient and provide better quality to their customers. What are the key processes? Perhaps even more importantly, how do we make the process improvements not only "stick", but continue to improve?

The goal is to get organizations to understand their key processes and continuously improve them. One of my goals for my clients is for them is to get them where they no longer need me. How do we accomplish this? This is where the "touchy-feely" stuff comes into play.

The first step for any organization is to understand its core purpose. What is truly important? What is it they are trying to accomplish? Without knowing this, process improvement efforts can actually hurt and even cripple an organization.

Imagine a company who applies process improvement to their customer service process. They decide that their goal is to cut down the average call time and the total cost of customer service. They outsource the calls to India and provide them with a strict script designed to keep the call length at a minimum. They figure out that the average customer will wait 10 minutes without getting too upset, so they design their capacity around an average wait of 10 minutes. Now take a step back. As a customer, does this sound like a company you want to buy a computer from?

Zappos was recently in the news for their unusual practice of NOT using average call time as a success metric in customer service calls. They instead looked at whether they successfully resolved the customer's problems. This is substantially harder to measure and doesn't analyze as cleanly, but Zappos has a different goal than the first unnamed company. Zappos has a clear vision of who they are. They know what their purpose is. They remain very connected with their customers (you can even follow the Zappos CEO on Twitter at http://twitter.com/zappos).

When I work with a new organization for the first time, I have to make a quick judgment of whether they understand their own organizational purpose. Some do, some don't. Few have it clearly outlined. Before we embark on significant process improvement efforts, the organization MUST understand what "improvement" means. Does it mean reduced costs? Does it mean improved quality? Does it mean growth?

Once an organization knows where it wants to go, the next step is for them to understand how they will get there. This is where the strategic planning comes in. While the "how" is important, perhaps an even better question is "who". This is the key to "continuously" improving a process. Real and continuous improvement is only accomplished when EVERYONE in the organization becomes involved. Management must understand their role and must utilize the talents (both realized and hidden) of all the people within their organization.

One we have a core purpose, I like to work with front line supervisors and managers to help them see what their people can actually do. I have worked with organizations who have treated their bottom level employees as commodities for many years suddenly discover hidden talents and passions from unexpected places. One hourly floor worker who disliked his job discovered a way to save the company $50,000 per year in waste. This employee was suddenly energized to find more improvements and has gone from an "underperformer" to getting promoted to supervisor. This is when REAL change begins to occur.

Too often, management does not like to focus on the "touchy-feely" aspects of organizational improvement. That is probably because they have never applied it with the nuts and bolts of process improvement. Once an organization knows who they are and acknowledges the talent of their people, I can teach them a plethora of tools they can use to understand and improve their processes. These are the "hard" skills that management loves to jump to, often before they are ready.

This week, we are going to talk more about these "touchy-feely" business principles and how important they are to any organization.